{"id":20739,"date":"2025-06-03T09:10:07","date_gmt":"2025-06-03T07:10:07","guid":{"rendered":"https:\/\/www.publisuites.com\/blog\/?p=20739"},"modified":"2025-10-07T12:42:07","modified_gmt":"2025-10-07T10:42:07","slug":"nueva-identidad","status":"publish","type":"post","link":"https:\/\/www.publisuites.com\/blog\/nueva-identidad\/","title":{"rendered":"Te presentamos el nuevo Publisuites: identidad renovada, autoridad reforzada"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En un entorno digital en constante cambio, donde destacar exige algo m\u00e1s que visibilidad, en Publisuites damos un paso al frente: estrenamos una nueva identidad de marca, dise\u00f1ada para reflejar qui\u00e9nes somos hoy y hacia d\u00f3nde vamos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante m\u00e1s de una d\u00e9cada hemos acompa\u00f1ado a marcas, agencias y profesionales en sus estrategias de posicionamiento digital. Pero hoy, m\u00e1s que nunca, sabemos que el verdadero reto no es solo aparecer, sino construir autoridad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y nuestra nueva identidad habla justamente de eso: de evoluci\u00f3n, de visi\u00f3n de futuro y de una marca que lidera la nueva era del link building y el branded content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong>\u00bfPor qu\u00e9 este cambio?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La identidad anterior, con esas ilustraciones tan caracter\u00edsticas (s\u00ed, ese se\u00f1or), nos acompa\u00f1\u00f3 durante a\u00f1os. Pero hoy, 11 a\u00f1os despu\u00e9s, ya no somos los mismos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publisuites ha crecido. Nuestra tecnolog\u00eda, equipo y propuesta de valor han evolucionado. Hoy no solo ayudamos a emprendedores, sino que trabajamos con grandes marcas para construir presencia, reputaci\u00f3n y autoridad digital de forma estrat\u00e9gica y sostenible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este cambio tambi\u00e9n ha sido interno: hemos crecido como equipo, desarrollado nuestra propia tecnolog\u00eda y evolucionado junto al entorno digital para ofrecer soluciones m\u00e1s potentes y alineadas con las necesidades actuales del mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Necesit\u00e1bamos una identidad que reflejara ese cambio: m\u00e1s s\u00f3lida, m\u00e1s coherente, m\u00e1s preparada para el futuro digital.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"262\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Nueva-imagen-Publisuites-2-300x262.png\" alt=\"Publisuites imagen 2020-2024\" class=\"wp-image-20740\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Nueva-imagen-Publisuites-2-300x262.png 300w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Nueva-imagen-Publisuites-2.png 463w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">Adi\u00f3s, se\u00f1or. Te vamos a extra\u00f1ar<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong>Una imagen que refleja nuestro prop\u00f3sito<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durante cinco meses repensamos lo que somos y lo que ofrecemos. No seguimos tendencias. Las marcamos. Por eso este <em>rebranding<\/em> no es solo un cambio visual, es la expresi\u00f3n de un prop\u00f3sito renovado:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posicionar marcas con autoridad, visibilidad y confianza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque en Publisuites creemos que cada enlace, cada contenido y cada publicaci\u00f3n puede y debe generar un impacto real: construir marcas relevantes en el tiempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong>El nuevo s\u00edmbolo: conexi\u00f3n, estrategia y visi\u00f3n<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-medium\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\"><img decoding=\"async\" width=\"300\" height=\"52\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-Publisuites-nueva-imagen-300x52.png\" alt=\"Nuevo logo Publisuites\" class=\"wp-image-20744\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-Publisuites-nueva-imagen-300x52.png 300w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-Publisuites-nueva-imagen-1024x179.png 1024w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-Publisuites-nueva-imagen-768x134.png 768w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-Publisuites-nueva-imagen-1536x269.png 1536w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-Publisuites-nueva-imagen-2048x358.png 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Este nuevo s\u00edmbolo representa todo eso: tecnolog\u00eda, comunicaci\u00f3n, movimiento e inteligencia. Las iniciales \u201cPS\u201d se transforman en una imagen de conexi\u00f3n, movimiento e inteligencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfNo has visto la \u201cP\u201d y la \u201cS\u201d? Mira de nuevo.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-thumbnail\" style=\"margin-top:var(--wp--preset--spacing--50);margin-bottom:var(--wp--preset--spacing--50)\"><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-PS-120x1200@2x-2-150x150.png\" alt=\"Nuevo logo Publisuites\" class=\"wp-image-20743\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-PS-120x1200@2x-2-150x150.png 150w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-PS-120x1200@2x-2-300x300.png 300w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-PS-120x1200@2x-2-1024x1024.png 1024w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-PS-120x1200@2x-2-768x768.png 768w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-PS-120x1200@2x-2-1536x1536.png 1536w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2025\/05\/Logo-PS-120x1200@2x-2-2048x2048.png 2048w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed, dijimos adi\u00f3s al personaje que nos acompa\u00f1\u00f3 durante a\u00f1os. Pero lo hacemos con gratitud y claridad: <a href=\"https:\/\/www.publisuites.com\/\">el nuevo Publisuites<\/a> representa mejor lo que somos hoy y lo que queremos construir contigo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong>Un cambio que se ve y se siente<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Este <em>rebranding<\/em> va m\u00e1s all\u00e1 del logotipo. Revisamos nuestra voz, nuestros colores, soluciones, interfaz, tipograf\u00eda, contenido y mensajes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Todo, para ofrecerte una experiencia m\u00e1s clara, alineada y \u00fatil. Porque posicionar palabras clave ya no es suficiente. Nosotros posicionamos marcas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y este cambio es solo el principio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\"><strong>Gracias por formar parte de este futuro<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestra visi\u00f3n es clara: crear un ecosistema digital donde las marcas no solo sean visibles, sino influyentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y lo hacemos con tecnolog\u00eda de desarrollo propio, an\u00e1lisis, estrategia y un equipo experto, respaldado por m\u00e1s de 17.000 medios y 6.000 redactores.<\/p>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-2-color has-text-color has-link-color wp-elements-1052c78d2f4011f2614ff9f019f197cc wp-block-paragraph\" style=\"border-style:none;border-width:0px;border-radius:0px;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);font-size:28px\"><strong><mark style=\"background-color:#e4ff00;color:#e4ff00\" class=\"has-inline-color\">__ <\/mark><\/strong><mark style=\"background-color:#e4ff00\" class=\"has-inline-color has-ast-global-color-2-color\"><strong>Link authority to brands <\/strong><\/mark><strong><mark style=\"background-color:#e4ff00;color:#e4ff00\" class=\"has-inline-color\">__<\/mark><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este es el nuevo Publisuites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias por acompa\u00f1arnos en esta evoluci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un entorno digital en constante cambio, donde destacar exige algo m\u00e1s que visibilidad, en Publisuites damos un paso al frente: estrenamos una nueva identidad de marca, dise\u00f1ada para reflejar qui\u00e9nes somos hoy y hacia d\u00f3nde vamos. Durante m\u00e1s de una d\u00e9cada hemos acompa\u00f1ado a marcas, agencias y profesionales en sus estrategias de posicionamiento digital. [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":20742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[68],"tags":[],"class_list":["post-20739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-publisuites"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/posts\/20739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/comments?post=20739"}],"version-history":[{"count":37,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/posts\/20739\/revisions"}],"predecessor-version":[{"id":21379,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/posts\/20739\/revisions\/21379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/media\/20742"}],"wp:attachment":[{"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/media?parent=20739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/categories?post=20739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/tags?post=20739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}