{"id":3274,"date":"2021-01-27T09:31:37","date_gmt":"2021-01-27T07:31:37","guid":{"rendered":"https:\/\/www.publisuites.com\/blog\/?p=3274"},"modified":"2024-07-02T09:10:45","modified_gmt":"2024-07-02T07:10:45","slug":"4-estudio-de-linkbuilding-publisuites","status":"publish","type":"post","link":"https:\/\/www.publisuites.com\/blog\/4-estudio-de-linkbuilding-publisuites\/","title":{"rendered":"IV Estudio de Linkbuilding: tendencias y estrategias pr\u00e1cticas con datos reales"},"content":{"rendered":"<p>No hay ninguna clave de \u00e9xito para saber qu\u00e9 <a href=\"https:\/\/www.publisuites.com\/blog\/estrategia-linkbuilding\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrategia de link building<\/a> funciona. Cada proyecto es un mundo y como tal, cada uno requiere de un an\u00e1lisis y pr\u00e1ctica diferente a la hora de construir su perfil de enlaces.<\/p>\n<p>Lo que s\u00ed es cierto es que sin link building la estrategia SEO de cualquier web se queda coja porque sin enlaces no se puede trabajar el SEO Off Page. Ya hablamos en <a href=\"https:\/\/www.publisuites.com\/blog\/conseguir-backlinks\/\" target=\"_blank\" rel=\"noopener noreferrer\">este post<\/a> de algunos m\u00e9todos para conseguir <em>backlinks<\/em> que te puede resultar interesante.<\/p>\n<p>En definitiva&#8230;<\/p>\n<blockquote><p>Sin enlaces no hay para\u00edso, y lo sabes.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.giphy.com\/media\/ui1hpJSyBDWlG\/giphy.gif\" \/><\/p><\/blockquote>\n<h2>\u00bfPor qu\u00e9 un estudio de link building?<\/h2>\n<p>Somos conscientes de la cantidad de <a href=\"https:\/\/www.publisuites.com\/blog\/link-building\/\">gu\u00edas y contenido relacionado con c\u00f3mo hacer linkbuilding<\/a> &#8211; alguna de ellas muy buenas, por cierto &#8211; pero <strong>ech\u00e1bamos en falta un estudio que analizara c\u00f3mo se pone en pr\u00e1ctica tanta teor\u00eda.<\/strong><\/p>\n<p>Por ello desde 2017 estamos publicando este estudio con la finalidad de compartir datos anonimizados pero que muestran cu\u00e1les son las pr\u00e1cticas a la hora de hacer linkbuilding.<\/p>\n<p>Al ver la gran acogida que tuvo, hemos decidido hacer este estudio anual para ver la evoluci\u00f3n y las tendencias de esta pr\u00e1ctica de posicionamiento con el paso de los meses.<\/p>\n<p>Y ya podemos anunciar que <strong>ya est\u00e1 disponible 4\u00ba Estudio del uso de Link building<\/strong>.<\/p>\n<h2>\u00bfQu\u00e9 analizamos en este estudio?<\/h2>\n<p>Partimos de esta muestra para el an\u00e1lisis:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7555 aligncenter\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/muestra-estudio-2020.jpg\" alt=\"muestra estudio\" width=\"800\" height=\"511\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/muestra-estudio-2020.jpg 800w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/muestra-estudio-2020-300x192.jpg 300w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/muestra-estudio-2020-768x491.jpg 768w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/muestra-estudio-2020-680x434.jpg 680w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/muestra-estudio-2020-500x319.jpg 500w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/muestra-estudio-2020-400x256.jpg 400w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/muestra-estudio-2020-200x128.jpg 200w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/muestra-estudio-2020-50x32.jpg 50w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Durante el periodo de un a\u00f1o se han vendido <strong>27.404 posts patrocinados<\/strong>. A trav\u00e9s de esta cifra y un completo an\u00e1lisis de estas ventas sacamos datos interesantes como son:<\/p>\n<ul>\n<li>Perfil profesional y geogr\u00e1fico que apuesta por estas t\u00e9cnicas.<\/li>\n<li>Tipos de medios y tem\u00e1ticas m\u00e1s usadas para el link building.<\/li>\n<li>M\u00e9tricas SEO y valores que se tienen en cuenta.<\/li>\n<li>Presupuesto medio destinado a la compra de post patrocinados.<\/li>\n<li>Perfil de enlaces: tipo de enlace, anchor text, url de destino&#8230;<\/li>\n<li>Cantidad de enlaces del tipo <em>sponsored<\/em><\/li>\n<li>Evoluci\u00f3n respecto al a\u00f1o anterior<\/li>\n<\/ul>\n<p>Un adelanto de algunos datos interesantes de este a\u00f1o:<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-7558 aligncenter\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/adelanto-email-1024x403.jpg\" alt=\"preview estudio linkbuilding\" width=\"1024\" height=\"403\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/adelanto-email-1024x403.jpg 1024w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/adelanto-email-300x118.jpg 300w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/adelanto-email-768x302.jpg 768w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/adelanto-email-860x339.jpg 860w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/adelanto-email-680x268.jpg 680w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/adelanto-email-500x197.jpg 500w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/adelanto-email-400x157.jpg 400w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/adelanto-email-200x79.jpg 200w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/adelanto-email-50x20.jpg 50w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/adelanto-email.jpg 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Desc\u00e1rgate el Estudio completo<\/h2>\n<p><a id=\"DescargaEstudioBlog\" class=\"eckosc eckosc_button font_alt eckosc_button_size_large eckosc_button_position_center eckosc_button_rounded\" style=\"background-color: #ff940a;\" href=\"https:\/\/www.publisuites.com\/es\/estudio-linkbuilding-contenidos\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-color=\"#ff940a\">Desc\u00e1rgate el IV Estudio de Link building<\/a><\/p>\n<h2>Buenas pr\u00e1cticas para hacer linkbuilding<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5922 size-full\" title=\"buenas pr\u00e1cticas para hacer linkbuilding\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2019\/01\/buenas-practicas-linkbuilding.jpg\" alt=\"buenas pr\u00e1cticas para hacer linkbuilding\" width=\"800\" height=\"516\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2019\/01\/buenas-practicas-linkbuilding.jpg 800w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2019\/01\/buenas-practicas-linkbuilding-300x194.jpg 300w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2019\/01\/buenas-practicas-linkbuilding-768x495.jpg 768w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2019\/01\/buenas-practicas-linkbuilding-680x439.jpg 680w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2019\/01\/buenas-practicas-linkbuilding-500x323.jpg 500w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2019\/01\/buenas-practicas-linkbuilding-400x258.jpg 400w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2019\/01\/buenas-practicas-linkbuilding-200x129.jpg 200w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2019\/01\/buenas-practicas-linkbuilding-50x32.jpg 50w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Viendo los datos extra\u00eddos observamos una serie de pr\u00e1cticas que consideramos, desde nuestra experiencia, que se deben mejorar.<\/p>\n<p>Por poner un ejemplo, se observa el uso de los mismos <em>anchor texts<\/em> de palabras clave en distintos enlaces cuando lo recomendado es\u00a0utilizar <em>anchor texts<\/em> naturales y \u00fanicos, que no se repitan en varios art\u00edculos si no son de marca.<\/p>\n<p>Pero dentro del Estudio encontrar\u00e1s muchas m\u00e1s buenas pr\u00e1cticas \ud83d\ude42<\/p>\n<span class='bctt-click-to-tweet'><span class='bctt-ctt-text'><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.publisuites.com%2Fblog%2F4-estudio-de-linkbuilding-publisuites%2F&#038;text=IV%20Estudio%20de%20Link%20building%3A%20tendencias%20y%20estrategias%20pr%C3%A1cticas%20con%20datos%20reales&#038;via=publisuites&#038;related=publisuites' target='_blank'rel=\"noopener noreferrer\">IV Estudio de Link building: tendencias y estrategias pr\u00e1cticas con datos reales <\/a><\/span><a href='https:\/\/x.com\/intent\/tweet?url=https%3A%2F%2Fwww.publisuites.com%2Fblog%2F4-estudio-de-linkbuilding-publisuites%2F&#038;text=IV%20Estudio%20de%20Link%20building%3A%20tendencias%20y%20estrategias%20pr%C3%A1cticas%20con%20datos%20reales&#038;via=publisuites&#038;related=publisuites' target='_blank' class='bctt-ctt-btn'rel=\"noopener noreferrer\">Compartir en X<\/a><\/span>\n<h2>Consejos de profesionales SEO<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-7550 aligncenter\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/profesionales-estudio-2020-1024x575.jpg\" alt=\"profesionales estudio 2020\" width=\"1024\" height=\"575\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/profesionales-estudio-2020-1024x575.jpg 1024w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/profesionales-estudio-2020-300x168.jpg 300w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/profesionales-estudio-2020-768x431.jpg 768w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/profesionales-estudio-2020-860x483.jpg 860w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/profesionales-estudio-2020-680x382.jpg 680w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/profesionales-estudio-2020-500x281.jpg 500w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/profesionales-estudio-2020-400x225.jpg 400w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/profesionales-estudio-2020-200x112.jpg 200w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/profesionales-estudio-2020-50x28.jpg 50w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/01\/profesionales-estudio-2020.jpg 1040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Tambi\u00e9n contamos con algunos profesionales del posicionamiento web para que nos den su opini\u00f3n y algunos tips para aplicar en las estrategias de link building.<\/p>\n<p><span style=\"font-weight: 400;\">Estas son las preguntas que les hemos planteado y que encontrar\u00e1s respondidas en el estudio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2753<\/span><b>\u00bfC\u00f3mo deben ser los anchor text en una estrategia de link building?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Antonio L\u00f3pez &#8211; <a href=\"https:\/\/es.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">es.semrush.com<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2753 <\/span><b>\u00bfQu\u00e9 tipo de medios prefieres para tus estrategias de link building? \u00bfPrensa, Blogs especializados&#8230;? \u00bfY en SEO local?<\/b><\/p>\n<p>Noelia Regalado &#8211; <a href=\"https:\/\/noeliaregalado.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">noeliaregalado.com<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u2753 <\/span><b>\u00bfHacia d\u00f3nde apuntar los enlaces externos creados? \u00bfHome, Categor\u00eda, Producto, Post&#8230;?<\/b><\/p>\n<p>Luis M. Villanueva &#8211; <a href=\"https:\/\/www.webpositer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">webpositer.com<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u2753 <\/span><strong>\u00bfEn qu\u00e9 aspectos de una web te fijas a la hora de conseguir un enlace? \u00bfTr\u00e1fico, kws posicionadas, m\u00e9tricas SEO&#8230;?<\/strong><\/p>\n<p>Fernando Maci\u00e1 &#8211; <a href=\"https:\/\/www.humanlevel.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">humanlevel.com<\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u2753 <\/span><strong>\u00bfCu\u00e1ntos enlaces crear al mes?<\/strong><\/p>\n<p>Luis Revuelto &#8211; <a href=\"https:\/\/www.luisrevuelto.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">luisrevuelto.es<\/a><\/p>\n<p>Esperamos que este cuarto estudio de link building te resulte interesante y \u00fatil a la hora de realizar tus estrategias SEO.<\/p>\n<i class=\"fa fa-bell \" ><\/i> Si buscas medios donde comprar post patrocinados y redactores para crear contenidos, puedes hacerte una cuenta de anunciante en Publisuites. M\u00e1s de 9.000 medios y 5.000 redactores te esperan \ud83d\ude42<\/p>\n<p><a id=\"RegistroAnunciante\" class=\"eckosc eckosc_button font_alt eckosc_button_size_large eckosc_button_position_center eckosc_button_rounded\" style=\"background-color: #ff940a;\" href=\"https:\/\/www.publisuites.com\/advertisers\/signup\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-color=\"#ff940a\">Reg\u00edstrate gratis como anunciante<\/a><\/p>\n<h3>Accede a los Estudios anteriores<\/h3>\n<ul>\n<li><a href=\"https:\/\/static.publisuites.com\/files\/EstudioLinkbuilding2017.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">I Estudio Link building<\/a> (2017)<\/li>\n<li><a href=\"https:\/\/static.publisuites.com\/files\/EstudioLinkbuilding2018.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">II Estudio Link building<\/a> (2018)<\/li>\n<li><a href=\"https:\/\/static.publisuites.com\/files\/EstudioLinkbuilding2019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">III Estudio Link building<\/a> (2019)<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.publisuites.com\/blog\/como-hacer-link-building\/#Cuanto_sabes_de_link_building_Compruebalo_con_este_test_regalito_final\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7336 size-full\" title=\"test linkbuilding\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/11\/linkbuilding-test.jpg\" alt=\"test linkbuilding\" width=\"850\" height=\"170\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/11\/linkbuilding-test.jpg 850w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/11\/linkbuilding-test-300x60.jpg 300w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/11\/linkbuilding-test-768x154.jpg 768w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/11\/linkbuilding-test-680x136.jpg 680w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/11\/linkbuilding-test-500x100.jpg 500w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/11\/linkbuilding-test-400x80.jpg 400w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/11\/linkbuilding-test-200x40.jpg 200w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2020\/11\/linkbuilding-test-50x10.jpg 50w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analizamos las estrategias de link building que han desarrollado m\u00e1s de 2.000 anunciantes en Publisuites durante 2020. \u00bfQu\u00e9 perfil de enlaces han utilizado, cu\u00e1l era el destino de los links, presupuesto destinado&#8230;? Incluye buenas pr\u00e1cticas para tu estrategia de enlaces.<\/p>\n","protected":false},"author":15,"featured_media":5926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[69],"tags":[],"class_list":["post-3274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-posicionamiento-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/posts\/3274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/comments?post=3274"}],"version-history":[{"count":43,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/posts\/3274\/revisions"}],"predecessor-version":[{"id":10789,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/posts\/3274\/revisions\/10789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/media\/5926"}],"wp:attachment":[{"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/media?parent=3274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/categories?post=3274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/tags?post=3274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}