{"id":927,"date":"2016-10-24T09:29:25","date_gmt":"2016-10-24T09:29:25","guid":{"rendered":"https:\/\/www.publisuites.com\/blog\/?p=927"},"modified":"2021-05-21T08:08:27","modified_gmt":"2021-05-21T06:08:27","slug":"page-analytics-by-google-herramienta-analitica-web","status":"publish","type":"post","link":"https:\/\/www.publisuites.com\/blog\/page-analytics-by-google-herramienta-analitica-web\/","title":{"rendered":"Page Analytics by Google: Una valiosa herramienta gratuita de Anal\u00edtica Web"},"content":{"rendered":"<p>Aprende m\u00e1s sobre la <strong>herramienta de anal\u00edtica Web \u00abPage Analytics by Google\u00bb<\/strong>, gracias a este tutorial que nos ofrece la agencia de marketing online <a href=\"https:\/\/www.idento.es\/\" target=\"_blank\" rel=\"dofollow noopener\">Idento<\/a>.<\/p>\n<p>Se trata de una extensi\u00f3n para Chrome de la herramienta de <a href=\"https:\/\/www.idento.es\/blog\/analitica-web\/que-es-la-analitica-web-para-que-sirve\/\" target=\"_blank\" rel=\"dofollow noopener\">anal\u00edtica web<\/a> que nos ayuda a integrar los datos de Google Analytics con nuestra p\u00e1gina, de manera que vemos de un s\u00f3lo vistazo los datos sobre ella.<\/p>\n<p>La extensi\u00f3n <strong>Page Analytics de Chrome<\/strong> nos permite ver c\u00f3mo nuestros usuarios interact\u00faan con las p\u00e1ginas de nuestra web. Esta informaci\u00f3n nos puede ayudar a optimizar su dise\u00f1o de p\u00e1gina web, mejorar la experiencia del usuario y aumentar las conversiones entre otras cosas.<\/p>\n<h2>\u00bfC\u00f3mo instalar Page Analytics?<\/h2>\n<p>Al ser una extensi\u00f3n de Analytics, la instalaci\u00f3n es muy sencilla. Accediendo a la p\u00e1gina de <a href=\"https:\/\/chrome.google.com\/webstore\/unsupported\" target=\"_blank\" rel=\"nofollow noopener\">Chrome web store<\/a>, y haciendo una sencilla b\u00fasqueda con el t\u00e9rmino \u00abPage Analytics\u00bb, podremos a\u00f1adir la extensi\u00f3n a Chrome en un momento. Otra opci\u00f3n es desde la misma pesta\u00f1a de Analytics, en el informe comportamiento: anal\u00edtica de p\u00e1gina, te saldr\u00e1 el siguiente mensaje donde te da la opci\u00f3n de descargarte la extensi\u00f3n.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-928 size-full\" title=\"page analytics instalar\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics1.jpg\" alt=\"page analytics instalar\" width=\"800\" height=\"199\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics1.jpg 800w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics1-300x75.jpg 300w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics1-768x191.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-929 size-full\" title=\"page analytics extension\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics2.jpg\" alt=\"page analytics extension\" width=\"800\" height=\"146\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics2.jpg 800w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics2-300x55.jpg 300w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics2-768x140.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-930 size-full\" title=\"page analytics panel chrome\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics3.jpg\" alt=\"page analytics panel chrome\" width=\"800\" height=\"573\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics3.jpg 800w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics3-300x215.jpg 300w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics3-768x550.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>\u00bfC\u00f3mo se usa?<\/h3>\n<p>Una vez hayamos instalado la extensi\u00f3n, al acceder a la url de una web de la que tengamos acceso a Analytics, podremos ver los datos de la misma.<\/p>\n<p>En la parte superior encontraremos un cuadro de evaluaci\u00f3n donde aparecen los datos de <strong>Google Analytics<\/strong>, en este panel podemos segmentar seg\u00fan las m\u00e9tricas que queramos ver.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-931 size-full\" title=\"page analytics como se usa\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics4.jpg\" alt=\"page analytics como se usa\" width=\"640\" height=\"400\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics4.jpg 640w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics4-300x188.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>\u00bfQu\u00e9 datos puedo ver?<\/h3>\n<p>En este cuadro de evaluaci\u00f3n, podemos encontrar numerosas m\u00e9tricas de anal\u00edtica web, entre otras veremos:<\/p>\n<ul>\n<li>Vistas de p\u00e1gina, p\u00e1ginas vistas \u00fanicas, tiempo medio en la p\u00e1gina, porcentaje de rebote y porcentaje de salida.<\/li>\n<li>N\u00famero de visitantes activos en tiempo real.<\/li>\n<li>An\u00e1lisis de clics in-page (d\u00f3nde han hecho clic los usuarios en la p\u00e1gina).<\/li>\n<\/ul>\n<p>Otras de las utilidades que nos permite dicha extensi\u00f3n es usar la comparaci\u00f3n de fechas y distintas <strong>herramientas de segmentaci\u00f3n<\/strong> directamente en la extensi\u00f3n.<\/p>\n<p>Veamos estas utilidades de manera m\u00e1s detallada:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-932 size-full\" title=\"page analytics datos\" src=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics5.jpg\" alt=\"page analytics datos\" width=\"640\" height=\"349\" srcset=\"https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics5.jpg 640w, https:\/\/www.publisuites.com\/blog\/wp-content\/uploads\/2016\/10\/pageanalytics5-300x164.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<ol>\n<li>Podemos elegir la vista de la que queremos ver los datos.<\/li>\n<li>Elegimos segmento: todos los usuarios, nuevos usuarios, trafico directo, de pago&#8230;<\/li>\n<li>Elegimos la fecha de la que queremos ver los datos.<\/li>\n<li>Nos lleva directamente a Analytics<\/li>\n<li>Ampl\u00eda o minimiza la tabla donde vemos los datos, pudiendo ver los datos al completo o tan s\u00f3lo el tiempo real.<\/li>\n<li>Nos muestra por colores las zonas de la p\u00e1gina con m\u00e1s o menos porcentaje de clics, obteniendo de un vistazo una especie de mapa de calor que nos permite detectar en un simple vistazo las zonas calientes y fr\u00edas de nuestra web.<\/li>\n<li>Enlace a la comunidad de Adwords.<\/li>\n<\/ol>\n<p>Adem\u00e1s de esto, por cada \u00e1rea de la p\u00e1gina donde se pueda hacer clic, enlaces o botones, aparece un cuadro donde se indica el porcentaje de usuarios que han hecho clic en ella.<\/p>\n<p>Podr\u00e1s encontrar m\u00e1s informaci\u00f3n sobre esta extensi\u00f3n en <a href=\"https:\/\/support.google.com\/analytics\/answer\/6047802?hl=es\" target=\"_blank\" rel=\"nofollow noopener\">este enlace<\/a>.<\/p>\n<p>Es una herramienta muy sencilla, y que nos puede ayudar a conocer mejor nuestra web y la manera que tiene el usuario de interactuar con ella. Adelante, \u00a1Pru\u00e9bala!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprende m\u00e1s sobre la herramienta de anal\u00edtica Web \u00abPage Analytics by Google\u00bb, gracias a este tutorial que nos ofrece la agencia de marketing online Idento. Se trata de una extensi\u00f3n para Chrome de la herramienta de anal\u00edtica web que nos ayuda a integrar los datos de Google Analytics con nuestra p\u00e1gina, de manera que vemos [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[70],"tags":[],"class_list":["post-927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro-conversion-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/posts\/927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/comments?post=927"}],"version-history":[{"count":5,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/posts\/927\/revisions"}],"predecessor-version":[{"id":7952,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/posts\/927\/revisions\/7952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/media\/936"}],"wp:attachment":[{"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/media?parent=927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/categories?post=927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.publisuites.com\/blog\/wp-json\/wp\/v2\/tags?post=927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}